Rwanda: A Story of the Greatest Coffee Comeback

Although only 59 years old, Rwanda has one of the richest and most distinct histories of any country in the world. Its development into independence in 1962 sparked some of the most brutal years a country could experience. From infrastructure collapse to race-driven genocide, Rwanda has had far more than its fair share of turmoil, and today, we’ll be breaking down how coffee has helped this country prevail over it all.

​Before we dive into independent Rwanda, we first must look at how it functioned under European rule. In 1884, Germany took control and colonized this section of land, putting Rwanda on the map per se. Although Germans had little to no local impact on Rwanda’s Government throughout their colonial rule, their implementation of colonial taxation led to an important shift in the Rwandan economy. Germany’s “cash tax” caused Rwanda to focus more heavily on profitable crops, such as coffee. This was a critical aspect of Rwanda's coffee history because it sparked Rwanda’s continual economic dependence on the agricultural development of coffee. 

Now let’s fast forward to the end of World War 1. Germany’s colonial control over Rwanda (by the League of Nations Mandate) was delegated to Belgium, and with that came an even heavier emphasis on profitable economic development. In turn, coffee quickly became the number one crop in the country. Forced labor practices grew, and even heavier import and export taxation developed. These practices were not a good equation for quality coffee. Throughout this time, the only goal was quantity, which shut down any thought that careful and labor-intensive production of coffee would be a good idea. In fact, the coffee culture throughout the whole world was not quality-centric until about the early 1990s, so it’s no surprise that Rwanda wasn’t producing incredible coffee at the time, but these additional factors put it over the top.

On top of all of the colonial pressure to make coffee, racial tensions between Rwanda's two dominant ethnicities (the Hutu’s and the Tutsi’s) were growing exponentially. Western racial superiority ideals from both Germany and Belgium bled into Rwanda's foundational culture, creating an ever-standing hostile division amongst its people. The history between the Hutu’s and the Tutsi’s is incredibly complex. Getting into that would necessitate an entire extra blog’s worth of information; simply put, they did not get along.

​Now we are back to 1962, Rwanda established independence from Belgium, and the effects were only a testament to the growing tensions within the country itself. Hutu domination over the Tutsi’s led to countless instances of mass murder and death on account of race superiority, government control, and suppression. By the end of 1963, upwards of 70,000 people were dead, and many fled Rwanda, seeking refuge from neighboring countries. The already-weak infrastructure within the country was declining, and Rwanda’s ability to process coffee beans was falling apart, leading to the production of just about the worst coffee you could possibly make. Things were looking grim for the Rwandan people, and it's sad to say that the worst years of Rwanda were yet to come.

In 1989, a worldwide coffee crisis took place, causing coffee prices to drop significantly. This left a vast majority of coffee-dependent countries in a really bad place economically, but for Rwanda, it was completely devastating. Coffee was responsible for more than 70% of the country’s export revenue, so a significant price-drop in that one specific resource meant ruin. At this point, Rwanda was on the brink of complete collapse. In 1990, Rwanda was the 5th poorest country in the world. But wait, it gets worse. The Hutu’s in power utilized this coffee-driven collapse in the Rwandan economy as leverage to inflict blame on the Tutsi’s. This was one of many, many sparks that led to the horrible fire of what is known today as the 1994 Rwandan Genocide. This genocide attack on the Tutsi people is recorded as the most number of people killed in the shortest amount of time. By the end of three months, 800,000 were dead. These vicious months were eventually put to an end by an uprising of the RPF, a Ugandan-backed military organization, which caused many Hutu’s to flee the country of Rwanda and station themselves in refugee camps.

In July of 1994, the thick of the genocide was over, but its effects remain a prominent stain in the culture today. A newly established independent government has the primary focus of the country as a whole has become reconstruction, and the means of this reconstruction has been through the redevelopment of the Rwandan coffee industry. With the help of government-implemented stimulus programs and private investors, many farms in the region are back on track agriculturally, and without steep import and export taxes, they can now shift their focus to utilizing the perfect climate and resources of the land to develop a high-end coffee bean. We here at Sagebrush are as focused as any business in the coffee world on finding the best beans we can get our hands-on, and this new Rwandan black label only proves this practice true. It’s so inspiring seeing a country in ruins be able to turn itself around and establish itself as one of Africa’s premier destinations for high-end coffee. ​

Rwanda is still a struggling country, and it remains one of the poorest and most politically stringent countries in the world. The genocide continues to be a sensitive topic in Rwanda's culture, but with its continued development of the coffee industry, the light is at the end of the tunnel.