In late April, my mom and sister were in the shop graciously volunteering by stamping bags (did you know that every bag is hand-stamped, mostly by my mother?).  I mentioned to my sister (Zoë) that I was looking to hire and asked if her husband wanted work.  She quickly volunteered to take the job.  She'd already interviewed, both by being family and by making bags for free for so long, so it was a no brainer.  When she started, I told her what I've told anyone that has helped us out over the years, "Any mistake that you make, we've already made it, so don't worry about it."  Well, we're 4 months into her employment and she hasn't made a mistake yet.  Meanwhile, she finds mine on a regular basis.

So, without further adieu, here is a Q&A so you can get to know Zoë too.

What is your name? Zoë Maiden
 
Where were you born? Phoenix, AZ
 
Who inspires you? My parents, my husband, and my Heavenly Father.
 
Your best kept secret is? I have an obsession with Bath & Body Works.
 
What do you collect? Cards, movie/concert tickets, hotel room keys, drawings from my dance students, etc. I guess you could say that I am a memorabilia hoarder.
 
You never leave the house without: my phone and a water bottle. I have to stay hydrated in this AZ heat!
 
If you could live in any decade it would be? the 80’s Because: I would have rocked the style. I wear leggings almost every day and my naturally curly hair was made to be worn in a side pony with a scrunchy.
 
On a Sunday afternoon, you like to: go to my local coffee shop or Barnes and Noble and read and/or do devotionals with my husband.
 
Your favorite hobby: I don’t know if this is considered a hobby, but I love to try new restaurants. I am a total foodie!
 
What is your favorite TV show(s)? This is Us, The Crown, and Schitt's Creek
 
If you could travel anywhere, where would you go? Greece. It looks absolutely beautiful and I love Greek food.
 
What is your favorite coffee from Sagebrush?  I love Brazil and the Guatemala La Bolsa Gold Label. I enjoy making them cold brew with my cold brew maker.
 

What talent besides packaging Sagebrush coffee do you have? I have been dancing for 13 years and I am now blessed to be able to share that passion and talent as a dance teacher.
 
The best part about working at Sagebrush is: smelling fresh-roasted coffee all day long, especially after its ground.

The Coffee Journey

Explore all that goes into your morning cup

Bag of red and green coffee cherries on a white background

Variety

Coffee Varieties Guide

Like apples, coffee has thousands of varieties with unique flavors. Explore Arabica cultivars from Gesha to Bourbon and how genetics shape your perfect cup.

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Multiple houses amongst a specialty coffee farm

Origin

Coffee Terroir Guide

Origin is one of three pillars determining coffee's taste, alongside roasting and brewing. From variety selection to elevation, processing to country culture, every decision at origin shapes your cup. Here's how terroir transforms seeds into distinctive flavors.

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Yellow barrels with white lids on a stone floor, with people and bottles in the background.

Processing

Coffee Processing Guide

How specialty coffee goes from cherry to green bean—hand-picking, sorting, fighting pests and disease, and the processing methods that shape flavor.

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Roast

Coffee Roasting Overview

Coffee roasting isn't just about turning beans brown—it's a complex process of chemistry, timing, and heat that creates over 800 flavor compounds from a simple green seed. Understanding this transformation reveals why your morning cup tastes the way it does.

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sagebrush coffee pour over bar with a barista measuring specialty coffee beans on a scale

Brew

Coffee Brewing Basics

Everything that goes into great coffee comes down to the brew. Here's what matters most: grind size, water temperature, and brewing method.

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