If you ever browse our coffee catalog, we can assure you that a Guatemalan Gold Label coffee will always be available, no matter what. That’s a promise, and it has been throughout the past 6 years. Not only is it our best seller year over year, but it actually holds some significant sentimental value to us as well. And in light of the release of our brand-new Guatemalan coffees for 2021, we’re going through a mini history lesson about how our Guatemalan coffee selection has developed over the years.
To learn about the origins of our Guatemalan coffee offerings, we have to go back to the very beginning of Sagebrush. Back when we were roasting out of a single ½ pound countertop roaster. In the early beginnings of Sagebrush, Matt was always on the lookout for new coffees and was actively figuring out how to develop a coffee catalog. In the midst of this search for delicious beans, he came across what is known today as a Guatemalan Gold Label. At the time, it was the Guatemalan Los Santos, and it quickly became a bestseller and a standout amongst our other offerings. In fact, it was the first coffee we offered that we actually purchased a full burlap bag of, and it really hasn’t stopped growing in popularity since. Its chocolatey, caramelly, creamy flavor profile makes it one of the most easily accessible coffees for any coffee lover. You really can’t go wrong with it, which is why we approach Guatemalans a little bit differently than our other coffees.
Usually, when we set out to purchase a new coffee, we have one question in our mind: “what is the absolute best coffee we can find?” and whenever that question is answered, we buy that coffee. But when it comes to our Guatemalan Gold Label coffee, that question is altered slightly. Instead, we ask: “what is the best Guatemalan coffee with chocolatey, caramelly, creamy flavor notes?” This ensures we maintain a consistent Guatemalan Gold bean for as long as possible. If it means switching farms throughout the years to maintain quality control, then that’s something we’re willing to do, and it’s something we have done. A Guatemalan that we offered for quite a long time (Guatemala La Bolsa) was a staple in our catalog. But, as our connections grew and our standard for a gold label became higher and higher, we felt it best to find a new “Guat-Gold” candidate. About a year ago (late 2019), while we were searching for a Guatemalan in this way, we came across the Guatemala La Esperanza. Simply put, it was spectacular, and we immediately pushed it as our Guat-Gold. Fast forward a year, our supply of this crop has unfortunately dwindled as any coffee supply does. So we went about this same process once again and have decided stick with this same specific La Esperanza region because it is just so good. Usually our Guat-Gold’s are out of the park delicious, but this new Guatemalan honestly blows the standard through the roof. It is without a doubt the best Guatemalan Gold coffee we’ve offered here at Sagebrush (and that’s saying something, considering how many years we’ve offered it). We’re excited to introduce this new bean into our catalog and are even more excited to continue to develop this Guat-Gold category in Sagebrush throughout the coming years.
If you decide to try one or all three coffees, please let us know what you think! Customer feedback is the most helpful when choosing new offerings.