Around 90% of our country’s population consumes caffeine on a daily basis. Much of the appeal of coffee is the fact that it can easily wake you up, and perhaps more importantly, keep you alert. Whether you are searching for an energy boost or solely drinking for pleasure, it is important to understand where caffeine comes from and how to pick a coffee that contains the caffeine amount you desire.
If you have ever ordered a Swiss Water Process Decaffeinated coffee from Sagebrush coffee, you might notice some distinct differences between it and any other coffee you’ve purchased in the past. While most Sagebrush coffee beans range in color from light brown to a rich, dark brown, with variation of color throughout the bean, our decaf coffees are not like this—they are quite dark brown, with little to no variation in color within the bean. We admit it can be a surprising difference to see...
I'm sure that you've seen notes on our website about how 'We don't roast until you want it." or "Roasted Fresh After You Order", but have you thought about why and how we setup our business to do that?
Have you ever heard of a fluid bed coffee roaster? How about a drum roaster? Do you remember the terms endothermic and exothermic reactions from chemistry/thermodynamics classes? If not, that's fine... I'll give you the highlights.
As I have been trying to determine what blog posts to write, I think back on questions I'm asked or conversations I've had with customers over the years. One of the most common conversations that I have had is with people that love 'dark' roasted coffee. Typically this type of person thinks that oily beans and dark roasts are synonymous. This leads to a perception that bolder coffees are darker roasted or that dark oily beans are perfect for espresso. I have to say, these views are so widely held, you'd think they were 100% true. However, they aren't... they're close, but there is more to it than that.
People often ask for a light roast or a dark roast. I think they ask that because of the coffees they are currently drinking and what they think they like about those coffees. The thing is, there is a lot more to the flavor that comes from each coffee than just the roast level.