Sagebrush Coffee's On Demand Roast Day Shipping Explained

by Matthew Kellso April 27, 2018 3 min read

Sagebrush Coffee's On Demand Roast Day Shipping Explained

I'm sure that you've seen notes on our website about how 'We don't roast until you want it." or "Roasted Fresh After You Order", but have you thought about why and how we setup our business to do that?  If you have, you'd realize that not a lot of others do it this way.  I think they don't for a couple of reasons, 1) it's expensive 2) it's pretty tricky.  The expensive comes from our batch sizes. We've built our shop around crazy small batches and a planning system that helps us run multiple batches at once and in series.  If you came into our shop while we're roasting it is cool to see. Unfortunately, we usually lock the doors during this time, because it takes a crazy amount of concentration to pull off. I don't know if you've ever roasted coffee before, but the process ebbs and flows and changes a little each time based on environment and batch size and bean.  Roasting a batch of coffee is a complicated process.  Now imagine someone doing 4 batches at the same time on 4 separate roasters.  We do this with the help of some really great software and all 5 of our senses.

So we talked about how we're able to keep the batches small enough to allow our customers to request a roast date, but I want to talk a little bit about our daily process.

As I said above, we never roast a bag of coffee until after it is ordered. So each morning we run a 'picklist' report of all of the coffees that are scheduled to roast that day. This typically happens around 7am and at that point, we tag those orders to ship and anything that comes in after that gets pushed to the next day.  We then plan our batches and start roasting.  We'll finish making and stamping the bags, fill them with the coffee that we just roasted, package, and ship.  If there is extra coffee, we take it home and drink it or and yes this heartbreaking thing happens, we throw it out.  This is why we are super careful about batch size because no one wants these precious beans in the trash.  

We ship everything on the day it was roasted using USPS priority, which USPS promises is 2-3 day. This works perfectly because most beans need 48-72 hours of rest after being roasted for optimal flavor. Coffee brewed the day after roasting isn't very good. There is too much CO2 build up in the beans that need to degas. 

This Process takes some time and means that you could get coffee 4 or maybe 5 days after your order.  Let's follow an example:
If an order is placed about noon on a Saturday, it doesn't make Saturday's batches. USPS doesn't ship on Sundays, so we take a day off each week.  Then we take Saturday afternoon through Sunday nights orders and ship those on Mondays (those are always crazy days in the shop). We would roast and ship that order probably around noon on Monday. That means that the coffee would likely be delivered on Wednesday and the customer would drink it on Thursday (5 days after they placed the order).  But it will be perfect in that sweet spot of 48-72hrs after roast. Process design perfection!

We know this process and delay requires some patience and goes against the Amazon Prime same day delivery world, but we believe it's worth every second to get some of the best fresh roasted coffee out there!
Matthew Kellso
Matthew Kellso



Also in Sagebrush Coffee Education

A Thoughtful Coffee Bag Redesign | By Jonathan Kellso
A Thoughtful Coffee Bag Redesign | By Jonathan Kellso

by Matthew Kellso November 29, 2019 5 min read

Today is a big day for Sagebrush: as we are heading into the holiday season, we are implementing our coffee bags’ new look!

Here’s a little mini-essay giving the complete rundown on our thought process behind absolutely every move we’ve made in this redesign process, and how you, the valued customer, are benefitting from all of this.

Read More
Washed-Coffee: The Most Popular Processing Method
Washed-Coffee: The Most Popular Processing Method

by Zoe Maiden October 18, 2019 3 min read

     When you purchase a bag of coffee (preferably from Sagebrush), you will notice three primary descriptors: the roast profile, flavor notes, and processing method. The processing method is a factor that is relatively unknown and often overlooked by coffee consumers, yet it is critical to the overall flavor profile of coffee. In a brief description, a processing method refers to the technique used to transform a ripe coffee cherry into the green coffee exported to roasters. How coffee is plucked, washed, and dried will influence the mouthfeel, aroma, and taste. There are three processing techniques coffee producers use: Natural (or dry), Honey (or pulped natural), and the widely popular, Washed (or wet) process. Today, we will further discuss the washed processing method.
Read More
Ethiopia: A Guide to My Favorite Coffee Origin
Ethiopia: A Guide to My Favorite Coffee Origin

by Matthew Kellso October 03, 2019 5 min read

As some of you may know, Ethiopian coffees are always my favorite. A dry-processed, fruit-forward Ethiopian bean is always a winner in my book. For many years, they have been the world's best-reviewed single-origin premium coffee beans. As the 5th largest coffee producer in the world, Ethiopia has mastered the art of harvesting and processing the beans, and the flavor profiles are perfectly complex and delicious.
Read More

Join Our Over 10k Subscribers!

Coffee Grinds Explained

We currently offer 4 different coffee grind levels.  Listed below with descriptions.

Whole Bean: Unground coffee for a home grinder.

Coarse: Think sugar in the raw, maybe more coarse, recommended for Chemex Brewer, French Press, Cold Brew

Medium: Slightly coarser than table salt, recommended for Metal Kone filters, Flat bottom brewers including Kalitta, Cloth filters

Fine:  Slightly finer than table salt, recommended for V60 pour overs, Cone filter coffee pots, Moka Pot, Aeropress.

Extra Fine: Like powdered sugar, recommended for Espresso.

If at all possible, we recommend grinding at home. We prefer Baratza coffee grinders and offer several of their models for sale. Click here to shop for one of their brewers.