Keeping Your Coffee Fresh

People often ask me how long coffee stays fresh.  I wish there were an easy answer to this question, but there isn't.  Freshness is somewhat subjective when it comes to coffee and the length of time the coffee stays fresh is dependent on the conditions in which it's stored.  Because of this, I've decided to write a quick blog post/email about it.

Coffee begins to get a stale flavor quite quickly.  I personally never like to drink coffee that is over a week old.  I also have that luxury, because... well, I roast coffee every day.
However, a lot of the ‘freshness’ comes down to taste.  I like to say that 2-3 weeks is about the limit. Oxygen and light are coffee’s enemies.  Our bags have a one-way degassing value because the coffee produces CO2 and you want to let that escape.  The bags also have a special UV layer coating to keep the light out.  I have a customer that has a bunch of black out tight vac containers that keep out the light and have their own one-way degassing valve.  When he gets a bag, he pours a day’s worth of coffee into each container, so he only opens that container once.  He believes he’s recreating the first time you open the bag experience.  He’s probably right, but who knows.  What I do know is the more obsessed you get with having that perfect cup of coffee, the more you realize there are people way more obsessed than you.
On that note, my goal is to ensure my customers have the freshest coffee possible, so we never roast a bean until you order it.  Check out our coffees and if you're on the fence about giving us a try, grab one of the coffees that are on sale.  You'll be glad you did.