Our Roast Profiles Part 1: The City Roast

by Matthew Kellso April 05, 2014 2 min read

Our Roast Profiles Part 1: The City Roast

City Roast Coffee Can Also Be Referred To As Light Roast Coffee:

People often ask for a light roast or a dark roast.  I think they ask that because of the coffees they are currently drinking and what they think they like about those coffees.  The thing is, there is a lot more to the flavor that comes from each coffee than just the roast level.  When we get a new coffee we roast it along various roast profiles and try to draw out the flavors we like best in that particular bean.  Some flavors are distinct to a lighter or a darker roast coffee, but that isn't always the case.  Be sure to read our descriptions when determining the coffee you think you'd like best.

The first profile we'll talk about is the City roast.  This is the lightest and earliest roast level that we usually ship.  With City roast level, you tend to get the flavors of the origin of the coffee better (So a Sumatran is quite earthy, Latin American more creamy and African bolder).  It also is the toughest level to get right, because if you miss it, the coffee can be bitter, sour and underdeveloped.  Unfortunately, there is a trend in roasting houses to ship coffees that haven't yet hit the City roast level. They like the profile that comes with this super light roast.  Not me, I am not climbing aboard that bandwagon.  However, I love a well developed City Roast coffee, and we have several that are very good.

We use all five senses to determine the roast level.
Sight:         Splotchy/light brown and not oily at all.
Sound:       City roast comes right after the first crack.
Taste:         Bright, sweet and juicy.
Smell:         Maltiness is very distinct
Touch:        Bumpy, uneven surface

Matthew Kellso
Matthew Kellso



Also in Sagebrush Coffee Education

Arabica beans, origin, varietals, process…Coffee Terminology Overload!
Arabica beans, origin, varietals, process…Coffee Terminology Overload!

by Matthew Kellso July 20, 2019 5 min read

Coffee is an incredibly complex plant, fruit, seed, drink, etc. See, even defining it isn’t straight forward. The process a single bean takes to get from the farm to your morning cup is often overlooked or even ignored by most big coffee corporations. Many people have no idea what goes into a cup of coffee. So, of course, there is confusion about the flavor profiles of coffee and what contributes to them. The endless list of “coffee terms” is overwhelming, the details are muddled and you, the coffee customer, is confused for a good reason.
Too often, terms are mixed up, misused, and are rendered meaningless; we are here to help change that. We want to clear up all the confusion. Well, at least some of it.
Read More
Why Are You Out of My Favorite Coffee?
Why Are You Out of My Favorite Coffee?

by Matthew Kellso July 08, 2019 3 min read

We're in a seasonal transition of our coffee varieties right now, so I thought it'd be helpful to answer this question with a blog post.  I wish I didn't have to respond to the question.  I know as well as anyone that when you find that perfect cup of coffee, you want to keep enjoying it for mornings to come.  Unfortunately, that's not how this industry works.
Read More
Coffee Myths: Does Caffeine Really Dehydrate You?
Coffee Myths: Does Caffeine Really Dehydrate You?

by Zoe Maiden July 05, 2019 3 min read

Today we tackle one of the great debates for coffee lovers. Does caffeine dehydrate your body? This question has been around for as long as scientists have studied the effects of caffeine. The primary reason caffeine has traditionally been named as a culprit for dehydration dates back to a 1928 study that claimed people who drank coffee tended to go to the bathroom more than people who did not drink coffee. Caffeine was pegged as the reason people were losing water due to going to the bathroom, and that reputation has continued through the decades.
Read More

Join Our Over 10k Subscribers!

Coffee Grinds Explained